Month: March 2008

With so many discussions going on about sustainability, and being involved my own in some classes, seminars and case competitions about sustainability, I can’t help but write at least a blurb about this new so called "awakening". Yes, GREEN is becoming a new hype. We’ve heard about climate change, we know that icebergs are melting somewhere in the arctic, and that Jakarta is becoming hotter than ever, but only recently that it became something "cool" to talk about. The fact that business schools are embracing this concept by opening their own sustainability department makes it more of a significant matter on the table. So does emergence of NGOs like MBA without Borders and consulting companies like Deloitte and PwC establishing their own Sustainability practice. How cool is that?

But really, how much do we know about climate change and the extent of its urgency? I remember last nite’s Mgmt of Change class discussion about terms and gimmicks gave such a different meaning to the issue of climate change. The word "sustainability" gives an impression of a nice to have, it’s noble when you do it, give you an edge - not necessarily a lead -  in the competition kinda of term rather than a sense of urgency. Being green is becoming more of a trend rather than a necessity, which is good in some respects, but really does it make us be more environmental conscious citizens of the world?

I really have no extensive knowledge about this to make an opinion. But I really want to make people more engaged and in-tune with this whole environmental concern. My awesome friends who were obviously way ahead in the game when it comes to understanding this issue have devoted blogs that solely discuss about this whole topic which I find quite fascinating. see this one: http://blog.integr8tif.com/ You’ll find that the author is so passionate about this issue, even his wedding has to be green

Anyways, my day has been wasted by browsing on the net.. better get back to my studies…